News

Introducing The Collectif: A Collaboration of Craft and Creativity

Introducing The Collectif: A Collaboration of Craft and Creativity

on Nov 23, 2024
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The Collectif is a dreamy project bag/spindle case designed in collaboration with Andrea Mowry to make on-the-go spinning effortless and oh-so-stylish! 
⏱️ Ready, Set, Save: Get $15 Off When You Spend $100+

⏱️ Ready, Set, Save: Get $15 Off When You Spend $100+

on Nov 09, 2024
It’s the season for sipping hot cocoa, binge-watching favorite holiday movies, and, of course, shopping for the perfect gifts! So we’re kicking off our Early Bird Holiday Shopping Sale. 
The Crochet Hook Binder is Now Here!

The Crochet Hook Binder is Now Here!

on May 11, 2024
The moment you've all been waiting for has finally arrived – we're thrilled to unveil the Crochet Binder complete with fabulous Crochet Pages to fit all your amazing hooks! Crafted with care and designed for makers, by makers, our crochet binder offers an elegant solution to your hook and notions storage needs.  Are you ready to create your very own bespoke crochet organizer, perfectly tailored to fit your unique hooks collection? Because it's ready for you... 😁   A Special Pattern for a Special Release We've teamed up with Vincent from Visuvios Crafts to collaborate on a special treat for this special release. The first 50 purchasers of any crochet binder or page will receive a free copy of the gorgeous new Okapi Shawl and Hat pattern set! Plus, from May 11 to May 17 we will donate $10 from every sale of crochet items will to the Alzheimer's Association, in honor of Vincent's late grandparents, who lost their lives to this terrible disease. Sizes to Suit You: Choose between our regular size, which fits up to 4 pages, or our jumbo size, accommodating up to 7 pages (depending on the bulk of your hooks/tools). Plus, the binder shell itself offers ample storage with various pockets and compartments to keep your tools tidy and accessible. Tailored to Your Needs: The binder shell serves as the home base for your personal selection of pages, each meticulously designed to fit different hook types, from standard to ergonomic grips, or Tunisian hook sets. Simply unclasp the snaps of the leather rings at the back of the binder to add or remove pages as needed. Portability Meets Organization: Keep all your hooks together without sacrificing portability. Each page transforms into a neat standalone case, making it easy to take your crochet projects on the go. Versatility Personified: For those who dabble in multiple crafts, fear not! Our Crochet Binder also fits all of our Needle Binder Pages, and vice versa. It's the ultimate multi-craft organizer designed to adapt to your creative endeavors. (Not sure which you binder you need? Check out the comparison here!) Crafted to Last: Meticulously handcrafted from soft genuine leather, our binder seamlessly combines beauty and function. It's more than just an organizer – it's an heirloom piece that's sure to stand the test of time.   We're beyond excited to share this labor of love with you all and can't wait to see how you make it your own. Click here to explore our available crochet page options and start crafting your dream organizer today! Still undecided? Check out our comparison of the Needle Binder vs. the Crochet Binder here to find the perfect fit for your needs. Thank you for being a part of our journey, and here's to many more creative adventures together! Happy crocheting! Love,
Last Minute Knitter Gifts for Every Budget

Last Minute Knitter Gifts for Every Budget

on Dec 13, 2023
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Are you looking for special knitter gifts that will warm the hearts of every yarn enthusiast this holiday season? Then you've come to the right place. Check out this ultimate gift guide, tailored to suit every budget.
Behind the Curtain: What It Takes to Make a Page

Behind the Curtain: What It Takes to Make a Page

on Sep 25, 2023
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Ever wonder what it takes to get a make a new product? Well today, we're going to break it down for you. Join us step-by-step in how to get an idea from our heads to your doorstep.
Why We're Out of Stock (It's Not Covid)

Why We're Out of Stock (It's Not Covid)

on Sep 21, 2023
If you've assembled your dream cart only to find a fave out of stock you may be tempted to wait for that final page, but we encourage you to go ahead and get what’s available when it’s available and here’s why...
3rd Anniversary Giveaway & Gifts!

3rd Anniversary Giveaway & Gifts!

on Jun 29, 2023
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In celebration of our 3rd anniversary we've got gifts and a giveaway just for you! Thank you for making this an amazing 3 years!
We're Hiring! Are you an E-mail Marketing Guru?

We're Hiring! Are you an E-mail Marketing Guru?

on Jun 01, 2023
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With the arrival of 3 tiny tots over the past 2 years, we've got our hands more than full! There are so many tasks and projects that we wish we could take on at Thread & Maple, but we simply don't have time to do it all. We're looking for someone to help us with our e-mail marketing and we would absolutely love to find a fellow maker to join our small team. If you have experience with e-mail marketing and would be interested in working with us, please apply below, we'd love to hear from you! About the job... This is a remote working opportunity as an independent contractor, meaning you can set your own hours and work from home. We would be looking for 25-35 hours/week of your time, with a least 2-3 EST daytime workweek hours, the rest is up to you. In this role you will play a hands-on role in taking ownership of e-mail campaigns through ideation, execution, and reporting. Our ideal candidate knows everything about email marketing best practices and has basic HTML and CSS skills. You can analyze and review the state of our email campaigns across batch, lifecycle, and transactional emails and prepare recommendations on how to improve segmentation and personalization. With an appetite for innovation, in one moment you will be analyzing campaign metrics and in the next, you’ll be leading an upcoming campaign. You will be very much hands-on, taking ownership of your campaigns through ideation, execution, and reporting. In this role you will: Own the email channel; including automated lifecycle, acquisition, and transactional emails, as well as batch promotions and newsletters. Build segments and understand customer behaviour, optimizing the customer journey. Write engaging, on-brand copy and create well-structured, visually appealing e-mail templates. Develop and execute email marketing strategies to support new product launches, collaborations and special events. Build and maintain an email marketing calendar. Analyze and gather campaign KPI's and make data-driven decisions. Identify A/B testing opportunities, execute and optimize against your results. Stay on top of new trends in email best practice, content and strategy.   The qualifications and experience we like to see: Have 3+ years of marketing experience, with at least 2 years in email and marketing automation. Extensive experience working with a top-tier Email Service Provider (ESP) - ideally Klaviyo, Omnisend - including functionality, data integration/APIs, building dynamic content. Are a skilled wordsmith who knows how to engage readers and drive action through email. Analytically driven, with proven success in translating data into insights and action. Understand how to think through the customer journey that surrounds the email experience. Basic understanding of HTML, CSS and JavaScript. Knowledge of email best practices. Solid understanding of CAN-SPAM and CASL compliance. Strong communication skills and ability to work with different people. Ability to manage multiple projects and priorities. Interest in knitting/crochet/crafts highly desirable Why members of our team love working at Thread & Maple: Competitive salary. Flexible schedule. Flexible vacation policy. Employee discount on our products. Investment in training, mentoring, and career development. If you think you would be a good fit for this role, please apply here. We can't wait to welcome you! *** Update: This position has been filled! Thanks so much for your interest in working with us. Follow us on Instagram to stay abreast of any future openings :) ***
Behind the Scenes of our Leather Studio

Behind the Scenes of our Leather Studio

on Jan 26, 2023
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All our leather accessories are handcrafted by an incredibly talented team of leather workers in Ukraine. They are all hard at work handcrafting Needle Binders, despite the ongoing chaos that surrounds them each day. We thought we’d show you all a behind-the-scenes of their process and shed some light on the challenges they're facing. These lovely talented folks have faced so much hardship this past year. When the war broke out, they repurposed their leather studio into a Molotov cocktail production factory. They teamed up with other local small businesses to provide aid and refuge to people fleeing conflict from the Eastern parts of the country. As news of the war have been substantially muted for us in the West, their reality is still very far from 'back to normal'. There are daily power outages across the country lasting anywhere between 2 and 10 hours. They have been forced to huddle in one small room, powered by a generator and heated by a small wood-burning stove. They play music and chat, as missile strike alarms continue to sound over the city. The police, along with army officials came into the office today and took all the male workers. They are no longer leather artisans, but soldiers. Needless to say their world has been turned upside down. It's unimaginable. With the airspace closed to commercial carriers for shipping, leather shortages and several of our zips/snaps/buckles providers having either gone out of business or having had their businesses physically destroyed, we've faced our share of setbacks in 2022. One thing is certain - we are very grateful for your continued support. When you purchase a Needle Binder, or any of our leather accessories, you are enabling a lot of hardworking folks to be able to support their families during a very difficult time, when their options are extremely limited. Deepest thanks for all your shares, comments, purchases, referrals, reviews and kind e-mails. We are forever grateful and hope for peace in 2023 ♥️ - Sam & Olga
Thread and maple knitting gift basket in pink

Hope & Sunshine Fundraiser / Giveaway

on Oct 21, 2022
💞We’ve gone PINK in support of breast cancer research💞   Together with The Grocery Girls and Louie & Lola Yarns, with the support of our generous friends in the fibre arts community, we’re hosting a fundraiser / giveaway event to raise awareness funds for breast cancer🎗 Donate for a chance to win daily knitty prizes and one of EIGHT grand prizes, featuring: ✨ our new Hope & Sunshine bundle, featuring a rose ribbon mini bucket bag, the new very special Hope & Sunshine sock pattern by @just_tracie and coordinating colourway skein set by @louielolayarns ✨a T&M Needle Binder ✨3 rosy skein bundles by North America’s finest indie dyers ✨ a pink ribbon T&M leather pochette ✨ a pink ribbon T&M Notions Clutch ✨ the very last Fleurs des Champs limited edition wine pochette and @julie_asselin Leizu trio ** TO ENTER ** From now until October 29th, Donate to the T&M and Grocery Girls joint fundraiser page T&M + GG Fundraiser       Each day’s donors will be entered into the daily raffle prize draw, from which both we and Tracie & Jodi will each draw a winner. All donors will be entered into the grand prize drawing on Saturday, October 29th at 12pm EDT / 10am MDT 🏆 For more chances to win, be sure to donate to our Aussie counterpart Karina Moore’s fundraiser page also, there are some truly spectacular bundles up for grabs! Be sure to follow @louielolayarns on Instagram for details! Set your alarms for 12pm EDT / 10am MDT/ 10am AEDT not only for the grand prize drawing but also the launch of our Hope & Sunshine limited edition bundles, which will be available to purchase for $130CAD / $95USD in the Thread and Maple, Grocery Girls Knit and Louie and Lola Yarns web shops! We will all donate $20CAD/$25AUD from each sale to the fundraiser ☺️ Quantities limited, so don’t miss out! This couldn’t have been possible without the support of our generous sponsors. The incredible raffle prize bundles feature donations from these talented dyers, yarn shops and fibre artists: A HUGE thank you to our very generous sponsors and friends: The Good Shepherd CeCe's wool Dirty Water Dye Works  Sheep's Shed Foster Sheep Farm Junk Yarn Sonder Yarn Co. Scrumptious Purl Miss Babs Wool and Waves Knitting Loft Julie Asselin Gauge Dye Works Statement Junkie Brine Dyeworks Tanis Fiber Arts Neighbourhood Fiber Co. Kitty With A Cupcake Yarn Boler Black Purl Magic By The Lakeside The Crafty Jackalope Dimond Laine yarn Frankie Grey Fibres High Country Wool hue loco Knit Collage Lolabean Yarn Co. Mrs. Brown's Bags mYak Tibetan Fibers Pearadise Island Thank you all so much for your support, we’re so excited to share this with you! 💗 Donate to Enter    

Labour Day Sale

on Sep 03, 2022
Summer's almost gone, but we're excited to welcome the fall, sweater weather and cozy knits! Our shelves are stocked with all your favourites, enjoy 15% off your entire purchase! Sale runs from Saturday Sep 3 - Monday Sep 5 11:59pm EST. Please note no other discount codes can apply simultaneously. As long as you checkout during the sale period, your discount will apply automatically :) Check out our latest arrivals:  
2nd Anniversary Event

2nd Anniversary Event

on Jul 01, 2022
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We'd like to invite you to celebrate Thread & Maple's 2nd anniversary! Two years ago today, we opened our virtual doors and we're thrilled to be ringing in our second year in business! For our birthday weekend, we'd like to send everyone a little thank you present. Buy anything in our shop July 2-3 and choose any set of bead heart or ring stitch markers as a free gift :)   Spend over $125 CAD and get a 2nd gift of a cherry wood needle gauge ruler, maple tape measure or bohemian bag tassel.   To claim your complimentary gift, simply add whatever you like to your shopping cart July 2nd 6am - July 3rd 11pm EST. A little gift box widget will be visible at the bottom right corner of your screen that will allow you to claim your gift and select your preferred colours. If you don't see it, not to worry, we will add your gift when we're preparing your order. You can note your gift preference in the 'special instructions' text box in the cart. If you've placed an order with us Wednesday-Friday this week, we sent you a gift with your parcel :)  We're also giving away a Rose Maker's Folio to one lucky winner drawn from a list of everyone who shares their birthday present wish in the comments of our Instagram post. If you're not on Instagram, you can participate by commenting on this blog post. Thank you so so much for being with us on this journey! We're excited to see what our next year brings and look forward to sharing it with all of you! - Sam & Olga  
Mother's Day Sale

Mother's Day Sale

on Apr 29, 2022
Mother's Day is just around the corner, find the perfect gift and we'll take 15% off your entire order this weekend! We'll ship all weekend orders by Monday/Tuesday at the latest, so it should arrive just in time! 💕 Sale runs from Friday, Apr 29 3pm to Sunday May 1 11:59pm EST. Please note no other discount codes can apply simultaneously. As long as you checkout during the sale period, your discount will apply automatically :) Don't forget to pick up a card, here's our fave from Tophat & Monocle: SHOP GIFTS
Leather Workshop Update

Leather Workshop Update

on Apr 14, 2022
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We've been getting a lot of requests for our Needle Binders, so we wanted to give a little update for you all here. Firstly, we are very grateful that our leatherwork team in Ukraine are all safe and sound. We are so relieved and happy that our friends are in high spirits in the midst of this extremely difficult situation. We are in touch with them daily and they have chosen to continue working and creating beautiful leather pieces for us and for you. They are thankful for the opportunity to keep working, earning a living and having a distraction from the horrible events going on around them. The key challenge for us remains the status of the Ukrainian airspace with respect to commercial shipping carriers, as we have been unable to establish a reliable shipping method to receive parcels from them. Currently, we are out of stock of a key binder component, that is essential in building most Whiskey interchangeable needles pages, which is why you will find a lot of them sold out. We are not opening them for preorder until we are confident in a ship date for them. If you are considering purchasing the binder in Whiskey and your required page(s) are unavailable, we would recommend to hold off until all the pieces you want are back in stock on our website. The latest update we have is that our usual shipping option will become available again by the end of April, which means we should receive a restock by early to mid-May. We will send you an e-mail as soon as we have them in :) On behalf of Sam & I, our small team in Quebec and our talented leather workers in Ukraine, thanks so much for your continued support and choosing to shop with us!  
Easter Giveaway & Sale

Easter Giveaway & Sale

on Apr 14, 2022
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We're celebrating the long weekend with a fun giveaway and two special offers in our shop: 1. Buy any basket and get the second one half price 2. Buy any project bag, get an On the Go half price Simply add any 2 baskets or any project bag and an On the Go to your shopping cart and the discount will apply automatically. Sale runs from 12pm Friday, April 15th and 12pm Monday, April 18th Eastern time. Kindly note that our system only allows one discount offer per cart, so you won't be able to apply any other discount codes to your purchase. We thought it would be fun to run an Easter giveaway as well, featuring one of our Jute Baskets filled with these knitty goodies: - A limited edition sky-blue On the Go - Scrumptious Purl Stripe-Me-Up 3-colour superwash merino self-striping yarn - 3 skeins of T&M worsted weight yarn (Chamomile, Oatmeal & Ocean Spray) - An Easter egg with 12x bead ring blue stitch markers *Please note the bunny in the picture is a dear friend of baby Chet and is not part of the prize 😊 To enter: 1) Follow us on Instagram @threadandmaple and @scrumptiouspurl 2) Tag 2 friends in our giveaway post and share how you're spending the long weekend We will draw a winner from the comments on Sunday at 12pm EST, we look forward to hearing from you, good luck! If you're not on Instagram, please comment on this blog post to be added to the list of entrants. Open to residents of USA/Canada/UK/EU/Australia. This giveaway is not endorsed by Facebook or Instagram, just us! 👱🏼‍♀️👩🏻
Meet us at Stitches West!

Meet us at Stitches West!

on Feb 12, 2022
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We're getting ready for Thread & Maple's first live event! We're so excited to be a vendor at Stitches West in California in just a few short weeks! We're packing everything but the kitchen sink, quite literally! As a result, our shop shelves are temporarily nearly bare, so you may find more items showing 'sold out'. Apologies for the inconvenience and do stop by again early March to snag any currently unavailable items you might be looking for. It's been a chaotic few weeks for us as this is our first show and the preparation work is definitely more than we bargained for! We know it will all be worth it to have the change to meet our customers and fellow makers. Check out our vendor page for the show here If you're planning to attend, pop by our booth 701, we'd love to meet you!    
seconds clearance sale

Don't Miss Seconds!

on Jul 27, 2021
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It's been a little over a year since we opened our virtual doors. In that time we've amassed a collection of clutches, folios, on the go's, project bags and notions that we set aside for one reason or another. These are absolutely beautiful items that work perfectly, but may have minor scratches, discolorations, spots, or other imperfections that didn't pass our quality check. These items will be available to purchase at steep discounts up to 40% off! *The sale will start this Sunday, August 1st @3pm EST and run for 48hrs All seconds items will be available on the Seconds Sale page in the top menu. Notions Clutches and Folios are numbered and will have pictures showing the imperfection, so you will be able to select the exact item you like, as if you were shopping in our physical shop. The rest of the items will be grouped together with photos showing their common imperfections and you will receive one from the set. Kindly note that all seconds items are final sale. We hope that our perfectly imperfect items will find a good home and that you enjoy them for their uniqueness :) SHOP NOW *T&M members will get first pick with early-bird access to all seconds items 12pm-3pm EST. To become a member, sign up for an account on our website and subscribe to our newsletter. Log in on Sunday anytime between 12-3pm EST and you will see a Seconds Sale link in the top menu.
Anniversary Weekend Special

Anniversary Weekend Special

on Jul 02, 2021
We can't believe it's already been a year since we've opened our little shop! We're so excited to be celebrating our very first anniversary!  For our birthday weekend, we're sending everyone a thank you present! Get anything you like in our shop July 3-4 and we will send you a complimentary set of our Seashell Stitch Markers :)   Spend over $100 CAD and choose between a free Handmade Ceramic Mug and a Cork A5 Journal!   To claim your free gift, simply add whatever you like to your shopping cart July 3rd 9am - July 4th 11:59pm EST. A little gift box widget will be visible at the bottom right corner of your screen that will allow you to claim your gift and select your mug colour (if you opt for the mug). If you don't see it, not to worry, we will add your gift when we're preparing your order. You can note your gift preference in the 'special instructions' text box in the cart. If you've placed an order with us Wednesday-Friday this week, we sent you a gift with your parcel :)  We feel incredibly fortunate and grateful for being able to run our own small business, doing what we love. It’s rare to open a new business and see so much immediate community support. Thank you so much for choosing and trusting our products, we wouldn't be here without you! Thank you so much, - Sam & Olga    
Contributing to Black Mamas Matter this Feb

Contributing to Black Mamas Matter this Feb

on Feb 11, 2021
February is Black History Month. It is a time for honouring the major contributions that Black people have made, and continue to make, across all sectors of society. So we thought it's a perfect time to honour Black Mamas Matter, who do such incredible work to address the issues that impact maternal health disparities and inequalities faced by Black women in America.
Holiday Fundraiser Wrap-up

Holiday Fundraiser Wrap-up

on Dec 20, 2020
Thank you so much for your generous donations and participation in our Holiday Giving Giveaway! With your support, we were able to raise $400 for Feed the Children, which comes to $800 with the 2X match! It's so wonderful to be able to gather together and give to those in need during this holiday season, from the bottom of our hearts THANK YOU! Big congratulations to Barbara A & Heather W who are the lucky winners of our last two On the Go's! While our On the Go's are currently out of stock, we're doing our best to get the next batch in come January. We will open up for pre-order as soon as we can commit to a shipping date! Happy Holidays!